On hiring relatives, expecting support from relatives for a start up

Every generation needs a revolution - an entrepreneurial revolution

Usually it does not work.   These worked with us:    a relative driver, relative of wife doing clerical works. They set bad example:    come to work late, absent frequently, low productivity.  They dont change even when called out.  It becomes complicated when they are fired.   Roles at office and in family tree clash. 

So better hire outsiders and those who will tow the line in a business environment  (Over the weekend I got into a tiff with relative of wife who bussed his plates into my table during a buffet)  This also happens to friends.  I did business with a close friend for iron grills for mass housing.  Prices kept escalating and never ending parade of complaints.   We had to part ways.   

Do not expect support from friends or relatives for a start up.   They usually believe you wont make it and you will not amount to anything.  Get support from public at large through marketing, excellent product and service.

Be the best you can be.  They always say you owe it to your family.  But sometimes, you can only depend on you.

Who are your best customers? Friends and relatives or strangers?

Every generation needs a revolution - an entrepreneurial revolution

According to Jack Ma founder and chair of Alibaba, the best customers are strangers.

He explains how and why:

Rizal Philippines
February 12, 2018

This is what Jack Ma, the CEO of Alibaba has to say when we treat customers.  Who has priority: friends, relatives or Strangers.  Who are your best customers?

Why strangers:   Jack Ma explains:

Jack Ma once said, 'When Selling to close friends and family, no matter how much you're selling to them, they will always feel you're earning their money, no matter how cheap you sell to them, they still wouldn't appreciate it.'

There will always be people who do not care about your Costs, Time, Effort, they rather let other people cheat them, allowing others to earn, then supporting someone they know. Cause in their heart, they will always be thinking, 'How much did he earn from me?' instead of "How much did he SAVE/MAKE for me?"

This is a classic example of a poor person's mentality!

How did the rich people become rich? One of the main reason is because they are willing to SUPPORT their associates business, taking care of one another's interests thus naturally they get back more.

Your Friends will in turn support you, thus the circle of wealth continues to grow and grow!

Simple Logic, you will start to get rich once you understand it.

Jack Ma on Sales: 'When doing Sales, the first people who will trust you will be Strangers, Friends will be shielding against you, fair-weather friends will distance from you. Family will look down upon you.'

The day you finally succeed, paying the bill for every get-together dinner, entertainment, you will realize.  Everyone else is present except the Strangers.

Do you get the meaning of this?

We need to treat our dear Strangers better! And even more so to Friends who know what you are doing and yet still SUPPORT you!

Let us treat STRANGERS who buys from us better from today. They are your BEST customers!