What matters most is - a quality product

From venture best

What really matters, what matters most the product - a quality product that meets customer needs and wants.   Getting the customer with marketing ploys, tools, to get them from competitors might work some of the time, get your market share may be counteroductive.

So work hard on the very first part of the Ps of marketing -  your product.  Come out with  quality product.  Improve your system, your processes to deliver the product and prevent the problems from destroying your product quality and reputation