What matters most is - a quality product

From venture best

What really matters, what matters most the product - a quality product that meets customer needs and wants.   Getting the customer with marketing ploys, tools, to get them from competitors might work some of the time, get your market share may be counteroductive.

So work hard on the very first part of the Ps of marketing -  your product.  Come out with  quality product.  Improve your system, your processes to deliver the product and prevent the problems from destroying your product quality and reputation

7 ways to help customers understand your product

From: SmartBrief on Entrepreneurs
Date: Sat, Jun 22, 2013 at 3:04 AM
Subject: 7 ways to help customers understand your product

Startup introduces new information-sharing tool for organizations | 3 steps to taking your leadership to the next level | Why a quality product is better than shady marketing tactics Created for |  Web Version June 21, 2013 CONNECT WITH SMARTBRIEF       SIGN UP | FORWARD | ARCHIVE | ADVERTISE Bold Ventures Sponsored By Startup introduces new information-sharing tool for organizations A startup called Kippt has introduced a new tool called Inc that is designed to allow workers to store and share notes, videos, photos, links and other types of information with one another. The founders of Kippt, which is backed by Y Combinator, were inspired by the unique communications needs that organizations have. "We wanted to provide a lightweight tool for sharing and documenting knowledge that is beautiful, fast, and integrates in your work flow," said co-founder Karri Saarinen. VentureBeat (6/20) Share:      Join a community that can help you grow your business You are invited to join OPEN Forum, a unique business community where you can use the Stream option to filter topics that matter to you. CLICK HERE TO JOIN Leading the Pack Sponsored By 3 steps to taking your leadership to the next level It's all too easy for leaders to rest on their laurels, but the best bosses make a conscious effort to try new things and repeat as necessary, writes Mary Jo Asmus. "Leaving that place of comfort can be daunting and some of the hardest work you'll do. Yet it's some of the most important work you'll do as a leader," she argues. SmartBrief/SmartBlog on Leadership (6/19) Share:      Building Trust in Targeted Online Advertising — Giving Consumers Transparency, Notice and Choice in the EU Recent Online Behavioural Advertising (OBA) rules are now enforcing ad networks, advertisers, and publishers to remain transparent with their consumers. Learn how to comply with the new rules, as well as easily provide consumers the notice and choice that they desire through TRUSTe's EU Solutions. Download the free white paper now. Finance & Growth Sponsored By Why a quality product is better than shady marketing tactics It's tempting to use extreme discounts, misleading marketing or other ploys in an attempt to attract as many customers as possible, but these tactics will eventually backfire, writes Jim Belosic, CEO of ShortStack. "At the end of the day, the only thing that really matters is the product," he writes. "We know it's good, and if it fits their needs, we'll get new users." VentureBeat (6/19) Share:      The benefits of being in the trenches with customers If you want a better understanding of your customers, participate in the customer-support process, writes Robert Johnson, CEO of TeamSupport.com. "By spending time 'in the trenches' of the support department, a CEO can get a much better feeling for the customer base and see where the issues are," he writes. This strategy helps you identify opportunities for improvement and can boost employee morale, he writes. DestinationCRM.com (6/21) Share:      Program for Leadership Development Ideal for high-potential managers, this program offers results-oriented management strategies and a broad perspective to help you drive corporate performance. Through off- and on-campus modules, you will hone the advanced decision-making and execution skills needed to excel as a multifaceted leader. Learn more. The Whole Entrepreneur 7 ways to help customers understand your product You probably have an incredibly thorough understanding of your company's product or service, and that can actually make it more difficult to explain to customers what you do, writes Lee LeFever. The next time you explain your product, focus on the big picture, go easy on the details, avoid condescension, make your message simple, use a story, answer the question "why" and use visuals to add clarity, he writes. Harvard Business Review online/HBR Blog Network (6/18) Share:      FTC chair pushes for further study on patent trolls Federal Trade Commission Chairwoman Edith Ramirez urged the FTC to conduct a thorough review on the activities of so-called patent trolls and the effects their flood of lawsuits have on competition and consumers. Her speech Thursday came several weeks after the White House released executive actions to address the issue. The Hill/Hillicon Valley blog (6/20) Share:      Featured Press Releases YuppTV Announces the Launch of "Yuppit" App in USA Click here to publish your own press release   Ideas for Innovators Don't let past experiences inhibit innovation Steve Jobs downplayed the importance of market research, but that doesn't mean you should ignore what consumers think, writes Eric V. Holtzclaw. You should avoid relying too heavily on what's worked in the past as you attempt to develop new ideas. "Instead, companies should focus, like Jobs, on understanding consumers' unmet needs and work in that white space," he writes. Inc. online (free registration)/Lean Forward blog (6/20) Share:      Fortune from Failure 7 lessons from a bad business deal Jen Bilik, founder of Knock Knock, explains how an untrustworthy business associate stole $1.5 million from her business by taking a much higher commission than he had originally quoted. The experience emphasized the importance of using written contracts, preventing personal relationships from clouding your judgment and being wary of unbelievable deals, she writes. Inc. online (free registration)/Hard Knocks blog (6/20) Share:      Featured Content All in the Family: Running a Successful Business for Four Generations Shira Levine Share:  The Secret to Ranking Higher in Google Chris Marentis Share:  Immigration Reform: A Burden or Boon for Small Business? Kelly Spors Share:  7 Self-Publishing Mistakes That Can Sabotage Your Book Julie Bawden Davis Share:  Detroit 2.0: Can Startups Revive a Distressed City? Katie Morell Share:  SmartQuote Innovation cannot be found in past endeavors." -- Eric V. Holtzclaw, CEO and founder of Laddering Works, writing at Inc. online. Share:      Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. 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