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Startup introduces new information-sharing tool for organizations
A startup called Kippt has introduced a new tool called Inc that is designed to allow workers to store and share notes, videos, photos, links and other types of information with one another. The founders of Kippt, which is backed by Y Combinator, were inspired by the unique communications needs that organizations have. "We wanted to provide a lightweight tool for sharing and documenting knowledge that is beautiful, fast, and integrates in your work flow," said co-founder Karri Saarinen. VentureBeat (6/20)
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Why a quality product is better than shady marketing tactics
It's tempting to use extreme discounts, misleading marketing or other ploys in an attempt to attract as many customers as possible, but these tactics will eventually backfire, writes Jim Belosic, CEO of ShortStack. "At the end of the day, the only thing that really matters is the product," he writes. "We know it's good, and if it fits their needs, we'll get new users." VentureBeat (6/19)
The benefits of being in the trenches with customers
If you want a better understanding of your customers, participate in the customer-support process, writes Robert Johnson, CEO of TeamSupport.com. "By spending time 'in the trenches' of the support department, a CEO can get a much better feeling for the customer base and see where the issues are," he writes. This strategy helps you identify opportunities for improvement and can boost employee morale, he writes. DestinationCRM.com (6/21)
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7 ways to help customers understand your product
You probably have an incredibly thorough understanding of your company's product or service, and that can actually make it more difficult to explain to customers what you do, writes Lee LeFever. The next time you explain your product, focus on the big picture, go easy on the details, avoid condescension, make your message simple, use a story, answer the question "why" and use visuals to add clarity, he writes. Harvard Business Review online/HBR Blog Network (6/18)
FTC chair pushes for further study on patent trolls
Federal Trade Commission Chairwoman Edith Ramirez urged the FTC to conduct a thorough review on the activities of so-called patent trolls and the effects their flood of lawsuits have on competition and consumers. Her speech Thursday came several weeks after the White House released executive actions to address the issue. The Hill/Hillicon Valley blog (6/20)
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Don't let past experiences inhibit innovation
Steve Jobs downplayed the importance of market research, but that doesn't mean you should ignore what consumers think, writes Eric V. Holtzclaw. You should avoid relying too heavily on what's worked in the past as you attempt to develop new ideas. "Instead, companies should focus, like Jobs, on understanding consumers' unmet needs and work in that white space," he writes. Inc. online (free registration)/Lean Forward blog (6/20)
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7 lessons from a bad business deal
Jen Bilik, founder of Knock Knock, explains how an untrustworthy business associate stole $1.5 million from her business by taking a much higher commission than he had originally quoted. The experience emphasized the importance of using written contracts, preventing personal relationships from clouding your judgment and being wary of unbelievable deals, she writes. Inc. online (free registration)/Hard Knocks blog (6/20)
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Innovation cannot be found in past endeavors."
-- Eric V. Holtzclaw, CEO and founder of Laddering Works, writing at Inc. online.
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