Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Tuesday, April 4, 2023

Media company reduces losses despite loss of franchise; now a content creator instead of a media company

Every generation needs a revolution - an entrepreneurial revolution





ABS CBN reduces losses, may go to profitability in medium term

A media company has reduced its losses from P1.42 billion to mere P39 million only in 2q of 2022 mainly due to reduction in expenses, debt.  Its revenues rose from  P4.24B   to P4.83B    Its non operating income rose to P1.04 billion up from P413.3 million 

This is a great display of grit determination and resiliency despite unfriendly political environment, and the pandemic, and perhaps due to able leadership.

It is possible that the company can make profit in the near term.   This performance in spite of its frequency for free TV being taken away by govt regulators due to non renewal of its franchise by Congress. (for having crossed past President during the campaign period)

The company broadcasts thru the streaming internet Ch 5, and A2Z.  Its foreign channel still exists.  

It cant be broken.   The company has determined that its now a content creator, rather than a media company  When you have clearly defined your mission or have readjusted, then it it is easy to amend the processes and focus.  

Congratulations sir Carlo

Friday, March 31, 2017

Innovative creative, turn around ideas from a fmr classmate, multinational veteran

Every generation needs a revolution - an entrepreneurial revolution\\



Image result for emmanuel cabusao
Rizal Philippine
March 31, 2017




I met this morning at Glorietta a former classmate, also a public school product after 28 years. (Almost 45 years na kami since college)  The last time we met was when he was VP of media company.

He is now retired and we met for two reasons:   1.  old times sake, and 2.  ask his help run a business and get him on board as a director.


He shared with me a lot of things:

1.  He is active in youth leadership training as an Executive Director as one of the Knights of Rizal  He inspires them, and trains them to be future patriotic leader where love of country is prime concern;

2.  As a former toothpaste executive who was assigned in Malaysia, he quarreled with a Malaysian, because his argument was that the product needs Moslem certification.  However, he argued that when he visited the stores, the shelves had none of their product

3.  When he worked with a local media company, (and he was promised presidency)) he found it to be bleeding profusely?  Why?   Because according to him, there is a self inflicted wound.  In order to keep its rating up, it had to pay the dealers an x amount to tell the auditor that indeed their sales say is 500 pcs (instead of say 100) To top it all, the dealer had to return the unsold papers at the expense of the publishing company.  What if the papers come from Mindanao.  Well that amounted to a loss of P10 million a month.  He viewed the whole thing from a business finance perspective and simply had to stop the  practice.

Because the production cost of the papers exceeded the selling price of the papers, he had to change the Pulitzer formula:   he raised the fee for the ads, and added more ads by showing that they were really selling more papers.  If the cost structure is wrong the more they sell, the more they lose money

4.  At an insurance company, (non life) he said that they were a game changer.  He bypassed the traditional agencies in order to save com expenses, went by way of DSM, through partner banks, (to save also on expenses).    He employed tele marketers and after this failed then thats the only time they will go face to face selling



5.   He had good connection with IC because after they get an international award, they have photo opps with the Insurance Commissioner to honor IC with their achievement. They were the first financial services company to win Agora award for Marketing in 1993

With OIC commissioner


Even at the age of 66 he is innovative, restless, and impatient