Rizal Philippine
March 31, 2017
I met this morning at Glorietta a former classmate, also a public school product after 28 years. (Almost 45 years na kami since college) The last time we met was when he was VP of media company.
He is now retired and we met for two reasons: 1. old times sake, and 2. ask his help run a business and get him on board as a director.
He shared with me a lot of things:
1. He is active in youth leadership training as an Executive Director as one of the Knights of Rizal He inspires them, and trains them to be future patriotic leader where love of country is prime concern;
2. As a former toothpaste executive who was assigned in Malaysia, he quarreled with a Malaysian, because his argument was that the product needs Moslem certification. However, he argued that when he visited the stores, the shelves had none of their product
3. When he worked with a local media company, (and he was promised presidency)) he found it to be bleeding profusely? Why? Because according to him, there is a self inflicted wound. In order to keep its rating up, it had to pay the dealers an x amount to tell the auditor that indeed their sales say is 500 pcs (instead of say 100) To top it all, the dealer had to return the unsold papers at the expense of the publishing company. What if the papers come from Mindanao. Well that amounted to a loss of P10 million a month. He viewed the whole thing from a business finance perspective and simply had to stop the practice.
Because the production cost of the papers exceeded the selling price of the papers, he had to change the Pulitzer formula: he raised the fee for the ads, and added more ads by showing that they were really selling more papers. If the cost structure is wrong the more they sell, the more they lose money
4. At an insurance company, (non life) he said that they were a game changer. He bypassed the traditional agencies in order to save com expenses, went by way of DSM, through partner banks, (to save also on expenses). He employed tele marketers and after this failed then thats the only time they will go face to face selling
5. He had good connection with IC because after they get an international award, they have photo opps with the Insurance Commissioner to honor IC with their achievement. They were the first financial services company to win Agora award for Marketing in 1993
With OIC commissioner
Even at the age of 66 he is innovative, restless, and impatient
