New expertise - strategic planning?

Lately I have been getting endorsements for strategic planning.  It would seem odd since the subject I teach is entreprneurship.

However you will note that strategy is nothing more than achieving your goals/objectives with available resources, selecting a set of activities.

In entrepreneurship, the entrepreneur achieves his goal with nary resources and dearth of knowledge. (but plenty of sweat and ingenuity)   What could be more strategic than that.

I would welcome this new endorsement from a popular social media for professionals/

I have been getting emails too to be a facilitator in strategic planning