Business plan draft by Analize Mendoza

BUKO JUICE – NATURE'S OWN SOFTDRINK

By: ANALIZA G. MENDOZA

       ABI LACUESTA

TABLE OF CONTENTS

I.               CURRENT SITUATION:

a.     Who we are, our passion

b.     What do we want to be, our dreams, interests

To make it big in the business and still make people healthy by offering only healthy drinks.

c.      Our resources; financial talents

Savings and credits from supplier friends ( for buko )

d.     My networks

Friends, family , colleagues

II.             RANGE OF OPTIONS:

a.     Product Ideas

Will offer only healthy drink such as Buko juice or shake. Price should be reasonable as healthy option need not be expensive. Operation will be Monday to Sunday 10:00 am to 9:00 pm.

b.     How do they match our current situation

1.     My friend is a buko supplier from Quezon.

2.     An investment of 250,000 pesos including 5,500 worth of supplies, food cart, machine for making a hole in the bottle to be used

3.     Our MBA background can help us plan and execute our business ideas.

c.      What is the USP/MVP

The trend now is getting healthy, as it is cheaper to stay healthy than be sick.

1.     Put tarpaulins beside the kiosk of the health benefits of drinking buko juice and staying healthy.

III.           OPPORTUNITY SCANNING

a.     Current ranges of offerings

b.     Focused group discussions

c.      Micro market analysis (you, the competition, location)

The volume of MRT and LRT users in a day is 50,000, while people who go to groceries are more than 50,000.

Buko Juice target market are composed of commuters and grocery shoppers around Metro Manila.

The position of the PTM is located in Cherry Foodarama Congressional Ave Quezon City with an estimate of 5,000 people who go to the grocery and the tiangges inside the grocery.

d.     Makro Market analysis: PESTEL

IV.            BUSINESS MODEL

a.     Business model canvass

b.     MVP/USP

c.      Demanded side: PTM, customer link, customer bond

d.     Business side: Key activities, key resources, partners and the configuration

e.     Revenue and cost model

1.SRP

2. COG

3.BE

4.Desired ROIC

V.              PRODUCT

a.     Design: Drawing BOM

b.     Production Process: how is it to be produced, engineering, quality control

c.      Distribution, logistics needed

d.     Product testing, alpha and beta

e.     Competitive analysis; why is your product differentiated

VI.            SALES ESTIMATE

a. Restate customer wants and needs; how are they pissed off by c            c             competitive products

b.  Historical industry data, past,  what is the trend (micro and macro market)

c.  Estimated market share;   what is the basis?

d. What will you do to influence the outcome?

e.  Who will achieve you help your sales goal

f.  Degree of confidence in the projection

VII.         BUSINESS OBJECTIVES

a.     Vision

b.     Mission

c.      Values

d.     Objectives and Key Result Areas

e.     Performance indicators

f.      Financial ( at least 3 years)

g.     Customer impact

h.     Job generation and welfare

i.       Going international? Global (How do you finance the business growth?)

Mention KRAs and PI

Add:   enterprise delivery system;   like the PDQ;   ITO;  what in the enterprise must be done to achieve the objectives;   what inputs, process, outputs are needed.  This must be very detailed)

VIII.        COMPLIANCE WITH REGULATIONS: Local, national, international. What do you if  you encounter difficulties? < must be detailed>

IX.            EXIT STRATEGIES

a.     What difficulties will cause you to give up?

b.     What will be your range of options?

c.      What will you do if you are successful?

           <add adding, subtracting, multiplying, dividing the business

X.              REFERENCES

XI.            APPENDICES

Ana G. Mendoza

Tel no. 927-7063 loc 108

Increasing Number of Ateneo Entrepreneur Guests.

In my teaching experience of entrepreneurship, there were very few Ateneans who were entrepreneurs (at least during the first five years).   The numbers before were  6 UP, 3 DLSU, and  1 AGSB.

Last night I was very happy because the three guests were all  from Ateneo:   Michael Lacuesta, Philip Pichay. and Atty Christian Gerona.

All the guests were kin of the students:   Michael is the brother of Abigail, Christian is the husband of Arlene Gerona, Philip is the  brother of Lei

Boy, am I glad that the trend is changing.

According to Atty Christian during the Q and A, the La Sallites are really good in "racket"  They start trending in new businesses (as Atenean, he was an exception)  He made millions while still in college selling Motorala analog phones.

Wow.

 x                               Atty Christian and Michael

                                  

 x                                  Philip Pichay, brod of Lei, Atenean, biker, of Sport Brick

 x

                        Class picture with Atty Gerona and Michael Lacuesta, guest entreps




It is apt that we started the creative activity with illegal activity.?? <He said that to be an entrepreneur, one must be bold and shameless.   He was hesitant to state that he saw money making opportunities in such not so straight business

A Business Plan of a former student at MBAH created business for Alex Pe and better health care

I used to conduct entrep class for MBAH students.  One such student was Dra. Angelita Tan who founded the Sacred Heart Hospital in Angeles City.

As you can see, the maximum allowed capital for business plan was only P500,000.  For Dra. Tan, she planned to buy a LINAC machine for cancer treatment.  Was it OK to have this BP?   I said it is OK if you show me the color of the money.  Her cap ex estimate was P90 million.  Sure she had the money.

Last year, while teaching Regis class at Clark, I saw her billboard.

The presentation of Alex Pe last night rang a bell;  and after his talk, I asked him whether he supplied such Dr with the LINAC machine;  and sure enough, he said yes.

He said it is pretty much successful averaging 60 patients a day.  ROI for the 96 million machine is 4 to five years.

I said the BP nearly did not make it;  however I suggested that the business concept be CANCER CENTER instead of Linac machine.  And which Dra Tan did.

Congratulations.

I am happy that we do here creates opportunities and jobs, and better health services to people, cancer cure to the people of Angeles and Norther Luzon