Business concept exercise via food trip by Vicky

---------- Forwarded message ----------
From: Yanan Zhao <yananzhao10@yahoo.com>
Date: Sun, Nov 17, 2013 at 11:35 PM
Subject: Food stalls submit by ZHAO YANAN

1.Waffle Time in market market global city

Business concept：Waffle Time was never been wrong with their vision to establish a strong Brand Image. They had been working hard to continuously delight their customers by being innovative to adjust to their customer's changing likes. They had proven that they can "serve the best waffles in the world across all races beyond all boarders" as how they foreseen Waffle Time will be.

Main value proposition: Serving the best waffles in the world across all races beyond all borders

To establish a strong "Waffle Time" brand image.

To develop a creative & assertive human resource.

To continuously re-invent waffle.

To delight customers.

To achieve high level of efficiency.

2.   Potato Corner in greenbelt 1 Makati

Business concept: Potato Corner is able to expand to other countries as its product is   not only targeted for the Filipino market. 

Main value proposition: Potato Corner is one of the first food carts in the Philippines that offered flavored french fries.  It is the brainchild of the Cinco Corporation, which launched its operations in the Philippines in 1992.  Potato corner has been one of the leaders in the food cart, kiosk and counter-type business here in the country.  Now with over 200 outlets nationwide with 70% of which are franchise operated, it's still growing stronger than ever.  It also has expanded outside the Philippines and now has multiple branches abroad.

3.Morelli's Gelato ice cream in Power Plant Rockwell

Business concept: Morelli's Gelato is made fresh every day on site from sourced ingredients and a trademark recipe dating back to 1907, Each location's gelatiere (Italian for ice cream chef) is trained to make the best gelato in the traditional way.  

Main value proposition: "Our continued success can only be attributable to the people we work with: from our partners, clients, co-workers, suppliers, landlords, and the communities who support us. Our shared vision of delivering the best quality product and service fuels our passion for continuous improvement." - Archie Rodriguez, President& CEO

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Prof Jorge Saguinsin

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