Business Plan Concept and Outline-Trizza Castro

Hi Sir Jorge,

I was the one who sent the Business Concept (The GREENER Project) yesterday. Since you’ve replied that there is a prescribed format, I REVISED my outline based on your comments from last semester’s submitted Business Plans.

The GREENER Project

“Now, there is FUN in eating HEALTHY that never tasted this EXCELLENT”

1. Business Concept:

Basically the concept is a food store (for dine in or take out) that offers healthy foods like salads, sandwiches, wraps, fruit salad mixes, soups, fruit juices and fruit shakes. The catch is that, the customers can customize or they will be the one to prepare their food. They can choose/mix the ingredients for their salad, sandwiches and wraps.

There will be an ULTIMATE SIGNATURE food for salads, sandwiches and wraps and an ULTIMATE SIGNATURE drink for fruit juices and fruit shakes.

Business model?  3 word tag?

2. Business Objectives

1. Vision
2. Mission
3. Objectives

3. The Product

4. Product Description (Features, Pricing)
5. Benefits of the Product
6. The Target Market
7. Explain how to apply product satisfaction
8. Demographic and Psychographic behavior of the Target Market
9. SWOT Analysis
10. Execution of the Prototype, the Minimum Viable Product

4. Market Estimate

11. Market Analysis (Micro and Macro
12. Promotional Strategies

5. Enterprise Delivery System

13. Inputs, Throughputs, Outputs
14. Money, Machinery, Materials and Manpower

6. Financials

15. Income Statement
16. Balance Sheet
17. Cash Flows

7. Process in Tax and Regulatory Compliance
8. Exit Strategies

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