Showing posts with label B2C. Show all posts
Showing posts with label B2C. Show all posts

Thursday, January 3, 2013

Creating a positive customer experience from B2C

From B2C

Customer service is an essential part of business process.  Customer service is a top priority and 68% of the customers migrate from a vendor/business because they feel undervalued/unappreciated.

Some ways to create positive customer experience:

l.  Communicate with the customer before, during, and after sales.

2.  Do something unexpected to a customer that no one has ever done. He will pay back with a sales or a referral.  Make him special.

3.  Focus on a niche.  Find out what you can do best for a particular group of customers.  You can not satisfy all.   But be the best in your niche.

4.  Show honest and sincere appreciation:  be it a gift, discount, phone call, text, flowers.

5.  Make customer interaction simple and fast.  Some interactions can be long and complicated. Make it easy for customers to do business with you. No red tape  Read more on the other five


10 Colors that increase sales

From business to community

Colors are important for increasing sales:   in ads, letterheads, logos, and packaging.  Packaging color catch the attention of the buyers and means the difference between having more or zero sales at the shop floor.

Some important colors and their meaning:

l.  Red -  power, the color that calls attention the most.

2.  Blue -  trustworthy

3.  Pink -  feminine

4.  Yellow - powerful, confident and dangerous

5  Green -  environment, health, and goodwill and color of money.  Click to find out the other 5 colors