What is a business?
It is an entity that creates customer says Peter Drucker. It is very expensive to create new customer though; it is better to nurture and take care of them. Always have positive and delightful customer experience. It is so easy to lose a customer than to acquire them
Showing posts with label customer service. Show all posts
Showing posts with label customer service. Show all posts
Wednesday, September 4, 2013
Sunday, June 30, 2013
Poor Customer Service can kill a well planned marketing strategy
From fox small business by Walter Dailey of DSV | June 26, 2013
Walter speaks of his experience with a national food chain and he saw poor customer service. Despite upgrading of the premises, the menu, the apathy of the staff towards the customer was noticeable - they were not attentive to the customer, were clustered together and talking about non business topics. He tried another location and it was the same. The marketing strategy died on the day he saw this problem
I have kept repeating since Day l when we put up our first business that "business is an entity that creates customer " --Peter Drucker. So without customers there is no business and the first order of the day is to have excellence in customer service and everyone must put that into their heads. No ifs and buts. Therefore hire only people who like people (customers) and our system must revolve on sustaining high level of customer service, developing new products and service t meet customer needs and wants.
Walter speaks of his experience with a national food chain and he saw poor customer service. Despite upgrading of the premises, the menu, the apathy of the staff towards the customer was noticeable - they were not attentive to the customer, were clustered together and talking about non business topics. He tried another location and it was the same. The marketing strategy died on the day he saw this problem
I have kept repeating since Day l when we put up our first business that "business is an entity that creates customer " --Peter Drucker. So without customers there is no business and the first order of the day is to have excellence in customer service and everyone must put that into their heads. No ifs and buts. Therefore hire only people who like people (customers) and our system must revolve on sustaining high level of customer service, developing new products and service t meet customer needs and wants.
Thursday, January 3, 2013
Creating a positive customer experience from B2C
From B2C
Customer service is an essential part of business process. Customer service is a top priority and 68% of the customers migrate from a vendor/business because they feel undervalued/unappreciated.
Some ways to create positive customer experience:
l. Communicate with the customer before, during, and after sales.
2. Do something unexpected to a customer that no one has ever done. He will pay back with a sales or a referral. Make him special.
3. Focus on a niche. Find out what you can do best for a particular group of customers. You can not satisfy all. But be the best in your niche.
4. Show honest and sincere appreciation: be it a gift, discount, phone call, text, flowers.
5. Make customer interaction simple and fast. Some interactions can be long and complicated. Make it easy for customers to do business with you. No red tape Read more on the other five
Customer service is an essential part of business process. Customer service is a top priority and 68% of the customers migrate from a vendor/business because they feel undervalued/unappreciated.
Some ways to create positive customer experience:
l. Communicate with the customer before, during, and after sales.
2. Do something unexpected to a customer that no one has ever done. He will pay back with a sales or a referral. Make him special.
3. Focus on a niche. Find out what you can do best for a particular group of customers. You can not satisfy all. But be the best in your niche.
4. Show honest and sincere appreciation: be it a gift, discount, phone call, text, flowers.
5. Make customer interaction simple and fast. Some interactions can be long and complicated. Make it easy for customers to do business with you. No red tape Read more on the other five
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