From Inc. by Kevin Daum | June 18, 2013
The aim of every marketing campaign, or MVP of products is to be unique and memorable; from Seth Godin, to be a stand out. To be remarkable, If you cant do it then you become ignoreable. And as if you do not exist in the marketplace.
For the customer experience, you must be awesome.
How do you create awesomeness?
Three characteristic of awesome experience: (PMM)
1 Positive
2. Meaningful
3. Memorable
How to make the experience memorable?:
l. Fulfill a need
2. Entertaining
3. Create the unexpected
The aim of every marketing campaign, or MVP of products is to be unique and memorable; from Seth Godin, to be a stand out. To be remarkable, If you cant do it then you become ignoreable. And as if you do not exist in the marketplace.
For the customer experience, you must be awesome.
How do you create awesomeness?
Three characteristic of awesome experience: (PMM)
1 Positive
2. Meaningful
3. Memorable
How to make the experience memorable?:
l. Fulfill a need
2. Entertaining
3. Create the unexpected
