Dr Abel and Bong V leading the class in case analysis of Victoria Court
"This was according to the friend of the friend of the friend of my friend" - the original quote/attribution of the day.
I like the case because of the laughter and the naughty discussions (experiential?) that sometimes ensues. And sometimes reveal much about the students.
Much of the class though look very conservative. One said she would not buy the thematic rooms/appreciate the repositioning efforts of the Kings. The structure location, branding, brand equity of the motel are not consistent with the intent of the repositioning efforts. One was frank enough to admit that she went with her husband to one while trying to make their first baby
This was the usual qualifier of the statements of the MBAH students as the case analysis went on. The case analysis today was led by Dr. A Villamayor and Fr. Bong Villamor. The arrangement opened up the case analysis to more analysis. However, those not sticking to the case facts had to qualify their statements with the quote of the day.
Deo, Drs Thea and Jeff made significant contribution to the case analysis. Deo and Thea noted that what the Kings actually executed was an innovation in the motel business, but not real repositioning or rebranding ie from motel to hotel. It was about making more money and more value added for the establishment.
Dr. Afable said he participated in the the team who treated Angelo King in a hospital run by priests, the patriarch of the motel group mentioned in the case. He said that the board and lodging operations of the hospital he head in Batangas. I commented that I might see apartelle (an aka for motels too) named "Affables" in Batangas someday?
