Today is the feast of Immaculate Concepcion. Rejoice
As we prepare our business plans, it is important that at the start, the business concept must be (as I have repeated several times in class)
1. Compelling
2. Unique
3. Differentiated.
A former student uses the word "mesmerize"
In the words of Seith Godin: A purple cow. Or if you want to be complicated, a business in a "blue ocean"
Guy Kawasaki calls it "Enchantment"
Then you must have a 3 word tag/title for the business concept as you pre accelerate your business concept. Getting into an accelerator program
Are you following/benchmarking these, as you do your draft of the business plan?
