Product concept must be enchanting, magic, amazing, seductive, irrestible

Rizal, Philippines  |January 7, 2014

 




From Lean Start up


Everything starts from the mind.  It starts from your mind and your creativity.

The new methodology is come up with an MVP (Minimum Viable Product, from Lean Start up

However, for that idea to capture many buyers, followers and disciples, that concept (and the 3 word tag:  Coke is it, Damit lilinis, bagong inimproved tide, hayop sa kaputian, etc. absolutely no sugar, clean and cool, gamot laging bago.  Many fail in this 3 word standard) must be

MAGIC
AMAZING
MESMERIZING
IRRESISTIBLE
CAPTIVATING
UNIQUE 
SEDUCTIVE
ENCHANTING

 

Our Session last night, January 6 2014 - "sisig -AW sa SARAP"

Rizal   Philippines  |  January 6 2014

I think we had fun session last night.  The class had almost full attendance last night, except for class secretary Trizza, and the winner in the debate.  She said she had migraine.

Those who came were Rocky, Carlo, Grace, Zordialine, Pam, Francis, and the new ones:   Jen Ursua, and Christhel Molina.

We did the following things:

1. New functionality for common product like ID.  They had the new idea and concept.  The product prototype will be shown next week;

2.  The brainstorming via mind mapping, made popular by Tony Buzan.  Group 1 selected imitation.  I thought they made a bad choice but eventually I found out that this a common practice and some quotes say that originality is simply enhanced by repeated copying. I also mentioned the famous quote that "great artists copy, the masters steal"  Group 2 chose "entrepreneurship"

What must the business concept do for your customer, your stakeholders, and investors?

Rizal, Philippines  December 8, 2013

Today is the feast of Immaculate Concepcion.  Rejoice

 

As we prepare our business plans, it is important that at the start,  the business concept must be (as I have repeated several times in class)

1.  Compelling

2.  Unique

3.  Differentiated.

A former student uses the word "mesmerize"

In the words of Seith Godin:   A purple cow.   Or if you want to be complicated, a business in a "blue ocean"

Guy Kawasaki  calls it "Enchantment"

Then you must have a 3 word tag/title for the business concept as you pre accelerate your business concept.  Getting into an accelerator program

Are you following/benchmarking these, as you do your draft of the business plan?

Getting into a start up accelerator (or test your business idea in a tiangge)

From the next web/entrepreneur

From Smartbrief
 


December 7, 2013

These are tips for start ups wanting to join the accelerator program.  These are new terms for me and I am playing catch up.

Start ups are collaborative incubators that help you develop your product, sell it, and find investors.  There are hundreds in USA, but getting into these is challenging.  So it is good to have pre accelerators

The post here are advice coming from Seedcamp and Oxygen Accelerators.

Some tips (taking part in pre accelerator)

1.  Explain your idea in simple terms

2.  KISS (keep it short and sweet)

3.  Be original

4.  Show that your business has traction Read the other tips.

For me the accelerators in the Philippines would be the tiangge/viajeros.  I have talked to one of their leaders and really they have great ideas, and had mentored many entrepreneurs.  I am taking great interest in handling tiangges, tiangge malls because it helps a great deal of entrepreneurs, and you develop a lot of networks, and money too.

It is a brutal test.  And a rewarding place to be if you can sell and have a lot of followers/customers