Dry Cooking - Entrep S09 Team A

ENTREP S09

Gabatin, Rocky

Padilla, Pamela

Senica, Carlo

Ursua, Jennifer

Dry Cooking Exercise - Team A

Starting ingredients:

cherries

strawberries

red bell peppers

Additional ingredients:

condensed milk

potato chips (sour cream and onion flavour)

fresh fruits (pineapples, papaya, melon, grapes)

vegetables (lettuce, shredded carrots, cherry tomatoes, corn)

ranch dressing

wheat bread

sardines in tomato sauce

DISHES

The group prepared a healthy menu, consisting mainly of fresh fruits, vegetables and fish. Each dish was named after a team member for easy recall and branding.

Bloody Jenny - cut fresh fruits in red bell pepper cups, drizzled with condensed milk

Ingredients:

red bell peppers

fruits

condensed milk

Procedure:

cut the red bell peppers into wedges

clean the red bell peppers; remove the seeds and the thick white skin

arrange the fresh fruits in the red bell peppers, and lightly drizzle with condensed milk

Sweet Pammy - sweet and crunchy open-faced sandwich

Ingredients:

wheat bread

fresh fruits

vegetables (corn, carrots, cherry tomatoes)

condensed milk

potato chips

lettuce

Procedure:

place the lettuce on a slice of wheat bread

arrange the fruits and vegetables on top of the lettuce

crush a handful of sour cream flavoured potato chips and sprinkle over the sandwich

lightly drizzle with condensed milk and crushed cherries

serve open-faced or with another slice of wheat bread

Rocky's Dip - a fruity 'fondue'

Ingredients:

fresh fruits

Procedure:

mash cherries and strawberries together to make a dip

arrange the fresh fruits on a plate, along with the dip

Carlo's Surprise - healthy lettuce wrap with ranch dressing

Ingredients:

lettuce

sardines

vegetables

ranch dressing

Procedure:

arrange the lettuce leaves on a plate

place the vegetables on the lettuce

place the sardines with a little tomato sauce on top of the vegetables

drizzle with ranch dressing

this dish is meant to be wrapped and eaten with the hands

Please include the pitch you made in the class

Comments on the Business Plans submitted by previous Spentrep Class

Rizal  Philippines   | January 24, 2014

I am just about to complete checking the Business Plan submitted by the MM and Spentrep class last semester, some 50 calendar days ago.  They were supposed to submit this last January 10, 2014 which was 45 calendar days after the semester ended.

I know that we need to develop this skills among our MBAs especially those are taking Entrep as elective subject.  A BP is a guide on how to start and run your start up well.  (Although the trend now with other quarters are to:   1.  come out with the business model as your guide/dashboard 2. and for lean start up to come up with MVP  -  minimum viable product at once and test it - at once. Rapid prototyping, having  a product is very important if you are to race to the market place and be the market leader, and rake in the profits.

Some salient points:

1.  The Business Plan is 25 points of the total grade.  It is the final exam, the convergence of all the learning for the semester..  This is where we apply the lectures, the cases, the special reports, and the slideshare presentation on BP, the group creative activities on Micromarket, the PDQ.

2.  The BP format as prescribed has to be followed and not less than 40 pages as specified in the syllabus.  Before, if the paper does not follow the format or is less than 40 pages, it gets a 1.  This quarter is more forgiving.

3.  Be sure:  there is a table of contents and executive summary.  The organization the offerings are not mentioned at the bottom but are important nevertheless

4.  At the concept, as part of the learning on lean start up, you must have 3 word tag for your business.  It should be catchy and denote your business that is MAGIC, UNIQUE, DIFFERENTIATED, MESMERIZING, SEDUCTIVE, MAGNET, ENCHANTING, A WOW BUSINESS.

4.  The salient points to be graded are:

     1. Business concept and model  10%

        Concept  -  50 words or less that describes the business:  the product, benefits, the PTM, and the location, and even positioning.  We did a lot of exercises on this on group creative activities and impromptu exercises in the class

       Business Model   - the BM canvass has to be used, and briefly described.   Focus on the MVP.   This is the dashboard of the business.  The BM answers a basic question -  how does the business make money.  Therefore the cents and pesos have to be specified in the cost and revenue portion of the BM.  It should not escape the eye of the student, if any of the elements of the BM can be innovated.

     2.  Business objectives  10%  VMO KRAPI

     Hand outs have been given at the start of the semester and they must be followed.  After going through the FS, the student goes back to the SMART objectives and the KRAPI

    Most students forget the job generation part;  we have to remember the Ateneo Nation Building motto.  How do you contribute to nation building

   3.  The Product     10%

        1.  What are the customer wants and needs being satisfied;

       2.  What are the demographics and psychographics of the PTM

      3.  What are the features?  What are the benefits?

      4.  Competitive analysis  ( on many fronts, the product, the company, distribution, ads, promo, special deals, SWOT if you may)

      5. Alpha and beta testing

      For the lean start ups:

      1.  You need the prototype, the Minimum Viable Product

      2.  The 3 word tag to capture the imagination of the prospects

      Surprisingly, many miss this out.

4.  Market estimate:  20%

    The outcome of this portion is to make an intelligent guess estimate of the the sales.  Where do you base your sales..

    The case for this is  Pranav,   The group creative activity is micromarket

    The macro and micro analysis (which includes the traffic count and analysis of sales of similar establishments in the same service or catchment area)  Unfortunately, many stop at the micromarket and fail to make a jump to the sales estimate

    This is the proving  portion, after having studied your product, the customer, and the competition, you can sell this much.  This ME portion supports the Financial.  Will you have enough volume to break even?

   Is the risk worth taking because you have enough buyers.

   Will you do a pilot or market test?  Did you do an FGD?

5.  EDS  20%

    Enterprise Delivery System;  this portion was taken in MICO.  This is SPATRES mentioned in the handout by Morato on Strategtic Planning.

   This is is SPATRES:  Strategy, Program (Projects) Activities, Tasks, and Resources

   This is ITO:  INput Throughputs, and Outputs, Matching and Outcomes

   Inputs:      4M:  materials, money, materials machinery

  Throughputs:    activities, projects, programs, Job Descriptions, business process and improvements:;  job descriptions, controls, manuals

  Outputs:   Products and services

  Matching:   4ps of marketing.  The products and services must match the Customer Wants and Needs.

  Outcomes:  The business objectives mentioned in the first part of the BP.

HOW DO THE OBJECTIVES CONNECT WITH THE KEY ACTIVITES AND RESOURCES (This is the strategy portion.)

You must be able to discuss this in great detail;  and it could not be less than 40 pages.  Please do not submit that contains a one page infographic.

6.  Financials:  20%

    It must contain at least 3 elements:

   1.  Cash flow

   2.  Profit and Loss

   3.  Balance Sheet

   This office tries to furnish the student with spreadsheet template (Excel on how to do this easily)  Most have built in ratio.  You must know how the thing works, not necessarily how to do the Excel.  The student must understand how this connects with the objective, key resources and activities.

7.  Compliance with the regulators: 5%

   You must conform to the local national, and even international regulations.  And may include ISO accreditation.   Discuss how you are going to comply.  Will you be a good citizen?  Will you pay the correct the taxes?  How will you deal with difficulties with regulators:  with corruption and facilitation?

8.  Exit strategy:    5%

This refers to two business situations:

When things get bad:  how to bail out?  How do you liquidate, what are your contingencies to lessen your loss?  What are the red flags?  What are the thresholds for bailing out?

When business is good and is profitable:

Plans for succession, IPO, selling for profit? How do you add, multiply, subtract, or divide?

Unfortunately many students neglect this and get nothing as a grade for this.  Please pay attention on this section

Please follow this format.  Please see my slides on BP at slideshare on BP preparation

N.B.

1.  The BP should be 40 pages or more.  When you do your EDS well and thoroughly, it could be more than 40 pages, just for EDS

2.  Have a table of contents.   (You do that for strama)

3.  Have an executive summary, although you write this last

For the last term, 3 students got a grade of 1 for the following reasons:   their BP were less than 40 pages as specified;  they did not contain the  above mentioned parts, did not have enough data and details to prove that the business is viable, and can be operated; and were badly written.  Some were cut and paste afffair, which is a  bad practice for somebody who will soon be called a Master of BA


       

Assignment on Business Concept

Rocky Gabatin

SPENTREP – S09

Prof. Jorge Saguinsin, MBA

Business Concept Assignment

Business Entity: Human Resources Consulting Firm

Concept:

The business will be a "one-stop shop" for all HR related functions which other business are willing to outsource. It will be a "no headache" consulting firm that offers reliable, high-quality, and best results to SMEs and large enterprises.

Accelerator tags:

"One-stop HR solutions"

"Your HR convenience store"

"HR Problems, Solved" 

What we did at AGSB University of Iloilo Campus last January 11, 2014

January 13, 2014

                        My second free lunch with the class;  at Punsyon in Mandurriao (near SM):  Ramey, Prof Jorge,  Pam, Christian,  Jan, Terence, and Joevic

We had the following activities at the Entrepr Class in Iloilo, (University of Iloilo campus program)

1.  Concept  for products, and businesses.  We did a rapid prototyping exercise on common products as ID, pen, and keys.

2.  Tag lines

3.  Practice:  

     1.  New product concept from negative materials (trash)

     2.  Rapid prototyping .

     While we exchanged the trash brought by the class, the Group of Terence, Ramey and Jan had all things set;  they had a rather remarkable non slip, reversible slip less.  (The traditional slippers really slip.)  True entrepreneurs:   flexible, resourceful yet with strong determination.  Last minute changes will not deter them.

   

Product concept must be enchanting, magic, amazing, seductive, irrestible

Rizal, Philippines  |January 7, 2014

 




From Lean Start up


Everything starts from the mind.  It starts from your mind and your creativity.

The new methodology is come up with an MVP (Minimum Viable Product, from Lean Start up

However, for that idea to capture many buyers, followers and disciples, that concept (and the 3 word tag:  Coke is it, Damit lilinis, bagong inimproved tide, hayop sa kaputian, etc. absolutely no sugar, clean and cool, gamot laging bago.  Many fail in this 3 word standard) must be

MAGIC
AMAZING
MESMERIZING
IRRESISTIBLE
CAPTIVATING
UNIQUE 
SEDUCTIVE
ENCHANTING

 

Our Session last night, January 6 2014 - "sisig -AW sa SARAP"

Rizal   Philippines  |  January 6 2014

I think we had fun session last night.  The class had almost full attendance last night, except for class secretary Trizza, and the winner in the debate.  She said she had migraine.

Those who came were Rocky, Carlo, Grace, Zordialine, Pam, Francis, and the new ones:   Jen Ursua, and Christhel Molina.

We did the following things:

1. New functionality for common product like ID.  They had the new idea and concept.  The product prototype will be shown next week;

2.  The brainstorming via mind mapping, made popular by Tony Buzan.  Group 1 selected imitation.  I thought they made a bad choice but eventually I found out that this a common practice and some quotes say that originality is simply enhanced by repeated copying. I also mentioned the famous quote that "great artists copy, the masters steal"  Group 2 chose "entrepreneurship"

What is a business concept?

Business concept is the first part of the business plan.  It contains 50 words or less that tells us what the business is all about -  the main product being sold, the market, the price point (positioning) and the geographical market.   It must be easily understood.  If an average student can not understand it, then the concept is too complicated to start or execute.

The business concept must be differentiated, compelling, unique, competitive for it to be a successful start up.  If you will start something that is me too, then you are not an entrepreneur, and the business is likely unsustainable or might fail.

This is a critique of the food trip exercise submitted.   Many failed to address the basics of the business concept