Strategizing on Kotler's 4ps of marketing

Every generation needs a revolution - an entrepreneurial revolution

No its not the Phil govt program vs poverty  -  Pantawid sa poverty program.  

Philip Kotler popularized the 4ps of marketing:

     Product

     Price

     Promotion

     Placement

Of course, marketing must remember that you sell in order to have margins for future costs.  It is no brainer if you give away your products

A good marketing program is an interplay of these elements, not equal but one or two greater emphasized than others

They used to say that build a better mousetrap, and the buyers will come to your door.  Product strategy rarely works by itself alone  It is true that when you have a quality and durable product people will buy your product.  

But you need this to be affordable also (price)  You cant price yourself out of the market.  

You need to promote -  advertise, give discount, conduct events to make your product to be known to many.

And lastly you have to have a channel:

      .1.  Brick and mortar store

       2  DM

       3.  Facebook

       4.  Affiliate marketing

       5.   Sales force

Again you cant be all to every buyer at the same time.  You cant make a nice product, sell this cheap, advertise this heavily, pay tops in commission to agens Just choose one or two and pour your resources into this.   

Strategy is a choice of resources to employ to achieve your objectives.  

Dry Cooking - Entrep S09 Team A

ENTREP S09

Gabatin, Rocky

Padilla, Pamela

Senica, Carlo

Ursua, Jennifer

Dry Cooking Exercise - Team A

Starting ingredients:

cherries

strawberries

red bell peppers

Additional ingredients:

condensed milk

potato chips (sour cream and onion flavour)

fresh fruits (pineapples, papaya, melon, grapes)

vegetables (lettuce, shredded carrots, cherry tomatoes, corn)

ranch dressing

wheat bread

sardines in tomato sauce

DISHES

The group prepared a healthy menu, consisting mainly of fresh fruits, vegetables and fish. Each dish was named after a team member for easy recall and branding.

Bloody Jenny - cut fresh fruits in red bell pepper cups, drizzled with condensed milk

Ingredients:

red bell peppers

fruits

condensed milk

Procedure:

cut the red bell peppers into wedges

clean the red bell peppers; remove the seeds and the thick white skin

arrange the fresh fruits in the red bell peppers, and lightly drizzle with condensed milk

Sweet Pammy - sweet and crunchy open-faced sandwich

Ingredients:

wheat bread

fresh fruits

vegetables (corn, carrots, cherry tomatoes)

condensed milk

potato chips

lettuce

Procedure:

place the lettuce on a slice of wheat bread

arrange the fruits and vegetables on top of the lettuce

crush a handful of sour cream flavoured potato chips and sprinkle over the sandwich

lightly drizzle with condensed milk and crushed cherries

serve open-faced or with another slice of wheat bread

Rocky's Dip - a fruity 'fondue'

Ingredients:

fresh fruits

Procedure:

mash cherries and strawberries together to make a dip

arrange the fresh fruits on a plate, along with the dip

Carlo's Surprise - healthy lettuce wrap with ranch dressing

Ingredients:

lettuce

sardines

vegetables

ranch dressing

Procedure:

arrange the lettuce leaves on a plate

place the vegetables on the lettuce

place the sardines with a little tomato sauce on top of the vegetables

drizzle with ranch dressing

this dish is meant to be wrapped and eaten with the hands

Please include the pitch you made in the class