To: All
Thru: ; VM MRSS
cc: RG
Subject: Regular Posting at Holy Garden Philippines Network and standards
This mail will be read thoroughly only by passionate individuals, professionals who want to SUCCEED.
1 As per VISION Cash flow and sales business model, in order to reach:
VISION you need Cash Flow
CASH FLOW you need sales
SALES to achieve this you need
1 AVAILABILITY
2 AWARENESS
3. TRIAL
4 REPEAT SALES
2 For awareness you need:
1. Advertisement
2 Promos
3. Events
3 For AWARENESS you need
Above the line tasks:
1 Paid media
TV
newspaper
outdoors
2 soc media
FB
twitter
blogger
Google ads
Below the line
events
influencer
WOM
4. No awareness, no SALES NO VISION
A business without sign (ads or tarp) is a sign of no business
5. For FB - FB is THE MARKETING PLATFORM. It is omnipresent it is UBIQUITOUS, OMNIPRESENT AND POWERFUL
1 No one reads the newspaper anymore, news can be had at Google discover or Yahoo news
2 No sees the outdoor billboard anymore; during travel on the road every body stares at their android (except the driver)
3 Less TV time, more you tubers and Netflix users
WE MUST THEREFORE MAXIMIZE USE OF THE ANDROID AND OF FB (Whats App)
6. We must use the CP, the smartphone,, the android as a potent tool for marketing and sales (as criminals no longer use guns and knives to steal
money - only CP
7. When we post on the CP (android smartphone) we must strive to stop the gaze the attention on our post as he navigate the cellphone
How? do you catch stop the scrolling
YOUR POST MUST BE UNIQUE, MESMERIZING OUTSTANDING AS YOUR PRODUCT IS
1. Use an interesting picture of a famous person, flower, pet, place Post something unique. Repost use of stock picture, or from internet is a no no
Use a recent picture that is related to your topic or product.. Put a label or description, (Sometimes you dont have to so that the reader
scroller can be engaged
2 Ask question, an intriguing question that will make him think and or be interested
3. Use an AIDA approach when you post or write a copy
Attention - the picture or headline
Interest - The body of the copy which piques or attracts the reader
DESIRE - put an offer which the reader cant refuse - free, discounted, limited offer, limited stock
ACTION - call now, text or DM these numbers
Magic words: free economical, efficient, money back guarantee, instant replacement if defective, used by many
4 FB posts
1 Frequent and regular posting
You get increase in visibility and number of likes and follower. (We have noticed that a large number of sbus do not conform or obey this
As per our memo made by RG, schedules of posts are:
1. Saturday - videos of interment, of paburol. Videos and or reels, tiktoks draw in a lot of attention. Share story too
2. Sunday - obits - express your sympathy as label of the pics
3. Tuesday - all other best pictures
Post at the core page - #Holygardensphilippine network, and post subsequently at the Group. The core posting count The main page is devoid
of posting by sbus.
2. Tags - We see tags as green shirt, best pictures, pictureofcustomers etc The hashtags are just like tagging a friend or relative, ie to let him see
the picture you posted Thus we must hashtag correctly. It must be directed to well known posts or entities so that your post will
get noticed A memo has been sent on this The tags that might be worthwhile are on the posts you see The default hash tags are:
#holygardensgroup
#holygardensphiiippinesnetwrok
#justremember
#celebratelife
#(your sbu)
# (your city town)
We have included #dangwa flowers What are other useful hashtags you can ad
5. Why do people buy:?
1. Emotional not facts or data As a car is bought not because of technical detais or fuel economy but because it is big fast, sexy and is a status
symbol
2. Scarcity - stock is limited, special offer not available else where
3. Extreme emotions that border on fear and terror if product is not bought
1. Will you allow your family to freeze to death if you had a brown out and you did not have this device
2. What if somebody launched an rpg at your office and your glass does not have this armour all film
3. What is the security of your family if you go through an end of life process and you do not have a plan or insurance
8 Understanding the theme of a product or business
It is usually expressed as a mission statement and summarized in a theme or tag say: Just remember, Loving is remembering
Celebrate a life Understand that, put this into your heart and rally behind that Your write ups, sales talk and actions should revove
around that theme.
The other term for that is the main value proposition (mvp) What pain does the product tend to remove and what gain does it give
the customer? We have to understand that so that we can sell
8. What does a memorial park intend to do? (the boasting rights, the brand)
GAIN to had PAIN removal
less preparation sadness
less worry for any eventuality loneliness - of losing a loved one
assurance of burial ground technicalities and hassle of dying (dapat tayo na kukuha ng death certificate)
among friends and relatives aayusin ang damo at marker
special and well maintained place food preparation to be taken care of
flowers and ceremonies to honor the beloved
obits tent, tributes, announcements
It is not just about awareness, it is about availability. The roads drainage, gutter, grating are complete.
There are:
CLEANLINESS
ORDERLINESS
BEAUTY
SECURITY SERENITY AND SAFETY
which our gt isg must work hard to deliver and provide persistently and daliy. It cant be just talk talk There has to be action
and solid support from the staff to keep our MVP (our brand alive)
NB All cmos in charge CSS please read and email your understanding by February 12
