Most important formula in business...

Every generation needs a revolution - an entrepreneurial revolution

    It is   sales - cost = Gross Profit

Your goals in every step you take:   are increasing sales   and reducing cost/expenses.

All other tasks are of secondary importance.

Investments projects loans should result in any two of these:  sales, collection.   Thus it is crucial that that efforts and resources should be invested here.  One wonders why some companies neglect these two items

Cost reduction is marketing/selling in reverse.  You save the revenues that will generate  the GP needed for the expenses.  

Lower priced products sell better than higher priced products

In his book Mind of Strategist by Kenichi Ohmae, he listed

How to Increase Sales:          1.  Increase number of units sold

                                               2.  Increase the number of sellers

\                                              3.  Increase the value of the product

                                               4.  Increase geographical area of coverage

                                               5.  Increase advertising support

                                               6.  Increase the number of channels

How to reduce cost                1.  Reduce material cost by VA/VE

                                               2.  Reduce cost of utilities

                                               3.  Reduce labor cost by automation or offshoring

                                               4.  Reduce labor time

                                               5.  Reduce the number of steps in production

Are fast food chains in US struggling; how about JFC outlets?

Every generation needs a revolution - an entrepreneurial revolution

Pandemic, changing taste, short life cycle of food:  How do you survive?  How do you show resilience?

What is an economy?

Every generation needs a revolution - an entrepreneurial revolution

The word economy is a big word.   We go back to Adam Smith.  and many other Economy guru.  

We talk about macro and micro economy

This post would tend to favor micro.  It is about a buyer and seller changing goods and currency, from producer to consumer    The activities could  be less or more. or plentiful

Growth means more transactions, stagnation means same number of transactions.   Decline or recession means less transaction

Sales activities have something to do with economy.

Sales makes the economic world go round.  

Marketing and sales experiences are important for starting a business

Every generation needs a revolution - an entrepreneurial revolution

I was a pharma promotion rep (a detailman) for 5 years before venturing on new businesses.  I was assigned to two specialty hospitals  One was a teaching hospital operated by the religious which I covered 4x a month.  And they were difficult to cover with odd hours available for visit:   after  1 pm, or 6 pm.  The other was a govt run orthopedic hospital

The experience gave you persistence, self initiative, self discipline, and being goal oriented.  There were sales targets and lot of planning and itinerary.   

Many detailmen I knew went into business, and many were successful 

I too knew that I would be successful if I went on my own. 

The first venture we had was starting a savings and loan association   I did not have much banking experience but I used my pharma experience:   1.  to recruit and organize my team   2.  to set goals and plan   3   market the bank to the public,   4.  expand the offerings to the public:    new loan products 

and thinking of how to make the residents wealthy by saving more and giving them more income 

opportunities:   like going abroad, the govt agri projects 

Internal memo on sales marketing, business operations, vision, cash flow, sales cycle, AATR

Every generation needs a revolution - an entrepreneurial revolution

To:      All

Thru:   ; VM MRSS

cc:         RG

Subject:     Regular Posting at Holy Garden Philippines Network and standards

This mail will be read thoroughly  only by passionate individuals,  professionals who want to SUCCEED.  

1    As per VISION Cash flow and sales business model, in order to reach:

                    VISION   you need Cash Flow

                    CASH FLOW  you need sales

                     SALES to achieve this you need

                             1   AVAILABILITY

                             2   AWARENESS

                             3.  TRIAL

                             4  REPEAT SALES

2   For awareness you need:

                  1.  Advertisement

                  2   Promos

                  3.   Events

3   For AWARENESS you need

                 Above the line tasks:

                     1  Paid media

                         TV 

                          newspaper

                          outdoors

                      2  soc media

                          FB

                          twitter

                          blogger

                          Google ads

                   Below the line

                        events

                        influencer

                        WOM

4. No awareness, no SALES NO VISION

    A business without sign (ads or tarp) is a sign of no business

5.  For FB - FB is THE MARKETING PLATFORM.  It is omnipresent it is UBIQUITOUS, OMNIPRESENT AND POWERFUL

                1  No one reads the newspaper anymore, news can be had at Google discover or Yahoo news

                2  No sees the outdoor billboard anymore;   during travel on the road every body stares at their android (except the  driver)

                3 Less TV time, more you tubers and Netflix users

   WE MUST THEREFORE MAXIMIZE USE OF THE ANDROID AND OF FB (Whats App)

6.   We must use the CP, the smartphone,, the android as a potent tool for marketing and sales (as criminals no longer use guns and knives to steal

       money  -  only CP

7.   When we post on the CP (android smartphone) we must strive to stop the gaze the attention on our post as he navigate the cellphone

       How? do you catch stop the scrolling

       YOUR POST MUST BE UNIQUE, MESMERIZING OUTSTANDING AS YOUR PRODUCT IS 

      1.  Use an interesting  picture of a famous person, flower, pet, place   Post something unique.   Repost use of stock picture, or from internet is a no no

           Use a recent picture that is related to your topic or product..  Put a label or description,   (Sometimes you dont have to so that the reader

           scroller can be engaged

      2  Ask question, an intriguing question that will make him think and or be interested

     3.   Use an AIDA approach when you post or write a copy

            Attention -  the picture or headline

            Interest -   The body of the copy which piques or attracts the reader

            DESIRE -  put an offer which the reader cant refuse -   free, discounted,  limited offer, limited  stock

            ACTION -    call now, text or DM these numbers

           Magic words:   free economical, efficient, money back guarantee, instant replacement if defective, used by many

      4    FB posts

           1  Frequent and regular posting

               You get increase in visibility and number of likes and follower.   (We have noticed that a large number of sbus do not conform or obey this

               As per our memo made by RG, schedules of posts are:

              1.  Saturday -  videos of interment,  of paburol.   Videos and or reels, tiktoks draw in a lot of attention.  Share story too

              2.  Sunday  -  obits - express your sympathy as label of the pics

              3.  Tuesday -  all other best pictures

              Post at the core page -  #Holygardensphilippine network, and post subsequently at the Group.   The core posting count   The main page is devoid

              of posting by sbus.

         2.  Tags -   We see tags as green shirt, best pictures, pictureofcustomers etc    The hashtags are just like tagging a friend or relative, ie to let him see

                           the  picture you posted  Thus we must hashtag correctly.  It must be directed to well known posts or entities so that your post will

                           get noticed   A memo has been sent on this  The tags that might be worthwhile are on the posts you see   The default hash tags are:

                          #holygardensgroup

                          #holygardensphiiippinesnetwrok

                          #justremember

                          #celebratelife

                          #(your sbu)

                          # (your city  town)

                          We have included #dangwa flowers   What are other useful hashtags you can ad

      5.      Why do people buy:?

           1.  Emotional  not facts or data   As a car is bought not because of technical detais  or fuel economy but because it is big fast, sexy and is a status

                symbol

           2.  Scarcity -   stock is limited, special offer not available else where

           3.  Extreme emotions that border on fear and terror if product is not bought

                   1.  Will you allow your family to freeze to death if you had a brown out and you did not have this device

                   2.  What if somebody launched an rpg at your office and your glass does not have this armour all film

                   3.   What is the security of your family if you go through an end of life process and you do not have a plan or insurance

8  Understanding the theme of a product or business

           It is usually expressed as a mission statement and summarized in a theme or tag  say:    Just remember, Loving is remembering 

           Celebrate a life  Understand that, put this into your heart and rally behind that   Your write ups, sales talk and actions should  revove 

           around that theme.

           The other term for that is the main value proposition   (mvp)      What pain does the product tend to remove and what gain does it give

           the customer?   We have to understand that so that we can sell

8.     What does a memorial park intend to do?  (the boasting rights, the brand)

                                  GAIN to had                                                     PAIN removal

                                 less preparation                                                sadness

                                 less worry for any eventuality                           loneliness - of losing a loved one

                                 assurance of burial ground                               technicalities and hassle of dying (dapat tayo                                                                                                                na kukuha ng death certificate)

                                 among friends and relatives                            aayusin ang damo at marker

                                 special and well maintained place                    food preparation to be taken care of

                                flowers and ceremonies to honor the beloved

                                obits tent, tributes, announcements

    It is not just about awareness, it is about availability.  The roads  drainage, gutter, grating are complete.  

    There are:

                          CLEANLINESS

                          ORDERLINESS

                          BEAUTY

                          SECURITY SERENITY AND SAFETY

                         which our gt isg must work hard to deliver and provide persistently and daliy.   It cant be just talk talk  There has to be action

                         and solid support from the staff to keep our MVP (our brand alive)

     NB    All cmos in charge CSS please read and email your understanding  by February 12

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