No its not the Phil govt program vs poverty - Pantawid sa poverty program.
Philip Kotler popularized the 4ps of marketing:
Product
Price
Promotion
Placement
Of course, marketing must remember that you sell in order to have margins for future costs. It is no brainer if you give away your products
A good marketing program is an interplay of these elements, not equal but one or two greater emphasized than others
They used to say that build a better mousetrap, and the buyers will come to your door. Product strategy rarely works by itself alone It is true that when you have a quality and durable product people will buy your product.
But you need this to be affordable also (price) You cant price yourself out of the market.
You need to promote - advertise, give discount, conduct events to make your product to be known to many.
And lastly you have to have a channel:
.1. Brick and mortar store
2 DM
3. Facebook
4. Affiliate marketing
5. Sales force
Again you cant be all to every buyer at the same time. You cant make a nice product, sell this cheap, advertise this heavily, pay tops in commission to agens Just choose one or two and pour your resources into this.
Strategy is a choice of resources to employ to achieve your objectives.
