Showing posts with label selective. Show all posts
Showing posts with label selective. Show all posts

Tuesday, June 4, 2024

Who sells more? Who is more effective? Who wins awards?

Every generation needs a revolution - an entrepreneurial revolution

While working in a pharma company, I was able to observe two account executives at work:

     one was hard working, covers all his accounts religiously, gives uniform trade discounts;
     the other one covers only two king accounts, hires a driver to deliver samples and pamphlets
           to small accounts, does not give discounts to other outlets, gives only big discounts to his
           to major, king accounts.

Questions:

1.  Who sells more?
2.   Who is more effective?
3/  Would you be one or the other?