I am taking the liberty of posting a new Slideshare post on "Entrepreneurial Leadership" Its main content though is KISFREK: which originated from Larry Bossidy book on Execution.
Friday, March 8, 2013
Thursday, March 7, 2013
Important Reminders for the last three entrep sessions
TO : Sentrep and Mentrep classes
Some important reminders:
l. By this time, you must have submitted the topics and outlines of the business plan which constitute major portion of your grade. Take advantage of the last 3 session which include today to consult on your business plan proposal.
2. Deadlines:
l. All the assignments: NU 12, SR, group reports, etc are due on the last day of the class. No extensions. Late submissions get nothing.
Please send to the correct email addresses:
NU 12: jorge.saguinsin.sentrep@blogger.com
SR, group reports, case analysis: profjorge.entrep.ateneo@blogger.com
I am frequently asked the question why they did not see their assignment. Some explanations:
l. It had an attachment;
2. They forgot to put their name on it; author unknown;
3. It was missent to another address; at this time, this is happenning.
4. The student must redo the report/assignment.
Please seek the assistance of Athens Cruz for sentrep; Dr. Tim for Mentrep
Sending the assignments on line correctly is a test of being process/six sigma oriented.
2. The business plan is due 45 calendar days after the last day of class.
3. Elsewhere I have emailed the logistic requirement of the entrep guest. Please take note and care of these.
4. For the food trip, a report is required. It is a practice of OLO: Observe Learn Observe It must contain:
l. What is the business concept; how is it different, unique and how it is delivered to the customers
2. What is the innovation/new about the food stall ( or A Venue?)
3. Is the business/food stall success or failure? Why or why not.
The Sentrep class will enjoy 3 types of food
5. We will have the last two cases for the final two sessions: Red Crab and Entrep Families of Asia
Sincerely,
Prof Jorge
P.S. : Tomorrow, MBAH class starts at 8:30 am as per request of Dra Elsie
Some important reminders:
l. By this time, you must have submitted the topics and outlines of the business plan which constitute major portion of your grade. Take advantage of the last 3 session which include today to consult on your business plan proposal.
2. Deadlines:
l. All the assignments: NU 12, SR, group reports, etc are due on the last day of the class. No extensions. Late submissions get nothing.
Please send to the correct email addresses:
NU 12: jorge.saguinsin.sentrep@blogger.com
SR, group reports, case analysis: profjorge.entrep.ateneo@blogger.com
I am frequently asked the question why they did not see their assignment. Some explanations:
l. It had an attachment;
2. They forgot to put their name on it; author unknown;
3. It was missent to another address; at this time, this is happenning.
4. The student must redo the report/assignment.
Please seek the assistance of Athens Cruz for sentrep; Dr. Tim for Mentrep
Sending the assignments on line correctly is a test of being process/six sigma oriented.
2. The business plan is due 45 calendar days after the last day of class.
3. Elsewhere I have emailed the logistic requirement of the entrep guest. Please take note and care of these.
4. For the food trip, a report is required. It is a practice of OLO: Observe Learn Observe It must contain:
l. What is the business concept; how is it different, unique and how it is delivered to the customers
2. What is the innovation/new about the food stall ( or A Venue?)
3. Is the business/food stall success or failure? Why or why not.
The Sentrep class will enjoy 3 types of food
5. We will have the last two cases for the final two sessions: Red Crab and Entrep Families of Asia
Sincerely,
Prof Jorge
P.S. : Tomorrow, MBAH class starts at 8:30 am as per request of Dra Elsie
Pranav Case Analysis by Dr. Lorelie Perez-Miranda
PRANAV REPORT
By: Loralie Perez-Miranda
AGSB MBAH 10B
Submitted March 6, 2013, 10:58pm
Initially when the owners opened Pranav, they thought they had found an emerging market in Male Spas. Their innovation was to offer spa services in a masculine atmosphere. Services would be rendered by women offering haircuts, massages, manicure, pedicure, etc. Their set-up was completely different from the traditional barbershop which men have grown accustomed to.
Market research done by the owners was generally incomplete. And what they did have, they did not address all angles despite the suggestions of their mentors.
Location
Their location di not have enough traffic within the mall. It was placed on the 3rd floor, which would not encourage men from the outside to walk in. Based on their research, clients went to spas and barbershops based on accessibility. And since their target was men, this provided less visibility and accessibility. Men in general walking within the mall are usually accompanied by their wives / girlfriends or families and are rarely alone.
Ignoring the Female Market
Since men are usually accompanied by their female partners, most of the time they would want to spend the time together. It is usually the women who direct a large part of spending power.
By: Loralie Perez-Miranda
AGSB MBAH 10B
Submitted March 6, 2013, 10:58pm
Initially when the owners opened Pranav, they thought they had found an emerging market in Male Spas. Their innovation was to offer spa services in a masculine atmosphere. Services would be rendered by women offering haircuts, massages, manicure, pedicure, etc. Their set-up was completely different from the traditional barbershop which men have grown accustomed to.
Market research done by the owners was generally incomplete. And what they did have, they did not address all angles despite the suggestions of their mentors.
Location
Their location di not have enough traffic within the mall. It was placed on the 3rd floor, which would not encourage men from the outside to walk in. Based on their research, clients went to spas and barbershops based on accessibility. And since their target was men, this provided less visibility and accessibility. Men in general walking within the mall are usually accompanied by their wives / girlfriends or families and are rarely alone.
Ignoring the Female Market
Since men are usually accompanied by their female partners, most of the time they would want to spend the time together. It is usually the women who direct a large part of spending power.
But since their focus and objective was to open a spa for men inside a mall, they failed to consider the behaviour of the men.
In addition, the female market spends more than the men on spa services therefore the possibility of this income has been lost. The business would have fared better as a unisex spa.
Removing Familiar Comforts
Although in general they wanted a "masculine" look for the spa, there were comforts men usually gain from a barber shop that were removed or taken for granted.
Comfortable barber chairs that swivel and allows for more than 1 treatment to be done were replaced with cheaper and less versatile chairs with less space available. Women were placed to do all treatments with hardly any experience in shaving men and giving real barber type haircuts..
What happened next
Eventually, the owners of Pranav had to close shop. Their cash flow was not enough to cover their expenditures.
Location and the untapped female market would have drastically turned their business around were they willing to change their strategy.
--
Loralie E.M. Perez-Miranda,M.D.,DPAFP
In addition, the female market spends more than the men on spa services therefore the possibility of this income has been lost. The business would have fared better as a unisex spa.
Removing Familiar Comforts
Although in general they wanted a "masculine" look for the spa, there were comforts men usually gain from a barber shop that were removed or taken for granted.
Comfortable barber chairs that swivel and allows for more than 1 treatment to be done were replaced with cheaper and less versatile chairs with less space available. Women were placed to do all treatments with hardly any experience in shaving men and giving real barber type haircuts..
What happened next
Eventually, the owners of Pranav had to close shop. Their cash flow was not enough to cover their expenditures.
Location and the untapped female market would have drastically turned their business around were they willing to change their strategy.
--
Loralie E.M. Perez-Miranda,M.D.,DPAFP
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