I advised a well known food company in Central Luzon. The leader was frozen food company whose sales reached P20 B. The one that I advised made P3B.
However they had a competition which had sales double theirs. While my subject thought about expanding their plant (they were talking to the supplier for food processing machinery) and prided themselves for creating their own blast freezer. their competition thinks of linkages with smaller
food manufacturers. They consolidated smaller producer to be part of their umbrella, use their brand
and their ads, logistics, and distribution system.
Who is more successful?
Who has a more effective strategy? Why
Is physical plant expansion always a good strategy
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