Who has a better strategy?

Every generation needs a revolution - an entrepreneurial revolution

I advised a well known food company in Central Luzon.  The leader was frozen food company whose sales reached P20 B.   The one that I advised made P3B.

However they had a competition which had sales double theirs.     While my subject thought about expanding their plant (they were talking to the supplier for food processing machinery) and prided themselves for creating their own blast freezer.  their competition thinks of linkages with smaller

food manufacturers.   They consolidated smaller producer to be part of their umbrella, use their brand

and their ads, logistics, and distribution system.

Who is more successful?

Who has a more effective strategy? Why

Is physical plant expansion always a good strategy

Facilitation for a food company's strategic planning for the next five years

Every generation needs a revolution - an entrepreneurial revolution

                    The facilitator together with the President
              center and the members of the family, the board
              members at the atrium of the hotel for the final
             session,  The facilitator still wears the signature I AM
             BEST  t shirt which the theme of the conference


We just concluded a strategic planning conference in a posh hotel at Camp John Hay amidst pledges and grand dreams:

The food company which is all ready amongst top 5 in the industry resolved to double its sales in five years (until 2021) via following strategy:

1.  entering Vismin market
2.  establishing a canning line of products
3.  establishing a brand management group to support sales to plan promotions and ads
4.  investment in automated plant facilities to be more efficient and save operating expenses\
5.  quality products

These are all meant to benchmark the strategies of the top food company and score higher in cpm critical success factors.  This author tried to explain very hard that being one of the top 4 being almost there, what separates them from the top are areas where they score low.  They were asked objectively if they score high in all.  And only in 4 out of 10.

I pray that my efforts and the resources expenses are resources well spent and are investments rather than expenses (became useless)   Its good that the board who joined the conference are seeing it that way.  It was explained by the new brand chief that its should be treated that way especially that the top notcher in the field has the strategy of continuously "investing  in brand equity."

Final closing session  (Day 2)

                         The story of the  carabao keeping
                              pace with the rabbit

                                   Together with the Best staff