Facilitation for a food company's strategic planning for the next five years

Every generation needs a revolution - an entrepreneurial revolution

                    The facilitator together with the President
              center and the members of the family, the board
              members at the atrium of the hotel for the final
             session,  The facilitator still wears the signature I AM
             BEST  t shirt which the theme of the conference


We just concluded a strategic planning conference in a posh hotel at Camp John Hay amidst pledges and grand dreams:

The food company which is all ready amongst top 5 in the industry resolved to double its sales in five years (until 2021) via following strategy:

1.  entering Vismin market
2.  establishing a canning line of products
3.  establishing a brand management group to support sales to plan promotions and ads
4.  investment in automated plant facilities to be more efficient and save operating expenses\
5.  quality products

These are all meant to benchmark the strategies of the top food company and score higher in cpm critical success factors.  This author tried to explain very hard that being one of the top 4 being almost there, what separates them from the top are areas where they score low.  They were asked objectively if they score high in all.  And only in 4 out of 10.

I pray that my efforts and the resources expenses are resources well spent and are investments rather than expenses (became useless)   Its good that the board who joined the conference are seeing it that way.  It was explained by the new brand chief that its should be treated that way especially that the top notcher in the field has the strategy of continuously "investing  in brand equity."

Final closing session  (Day 2)

                         The story of the  carabao keeping
                              pace with the rabbit

                                   Together with the Best staff

Our Entrep Class today at UI AGSB MBA today, February 1, 2014

Prof Jorge Entrep at Ateneo

University of Iloilo, February 1, 2014

 The Entrep Class with Mr Felix Tiu at his guest room in Centennial Hotel Prof Jorge thanks Mr. Felix Tiu

AM Actitivies:

I just learned early this morning for the the Chinese New Year, City Kim Chu  was the guest for for the parade and program.   I learned too that the team of Chevrolet Execs who were in town to inaugurate the new Iloilo showroom in Jaro Iloilo were in the place of cousin of Terence, and the lady whom I engaged in a conversation about the 4x4 was an Executive Director of Chevrolet Philippines, Ms. Seline Yu.

Our AM activities consisted of only 2 activities:    SR by Christian on Sun Tzu. and SR by Terence on Purple Cow by Seith Godin. Since there was a lot of things to be emphasized on this subject, I had to make a lot of comments and annotation on the report.  Seith Godin supports the idea that the business concept has to be unique, differentiated, enchanting.   Sun Tzu which is and was a required reading before in MBA at AGSB, needed a lot of explaining in view of generic strategies being taught in Strama.  Sun Tzu treastise would be more comprehensive.

Business Plan

Then I lectured on Business Plan preparation which is 25% of the total semestral grade.  I went through the powerpoint  on Slideshare, and went through each of the element one by one.  I related this to the Spentrep grades I gave last semester, and what they missed, their weaknesses, and why they got low grades.