center and the members of the family, the board
members at the atrium of the hotel for the final
session, The facilitator still wears the signature I AM
BEST t shirt which the theme of the conference
We just concluded a strategic planning conference in a posh hotel at Camp John Hay amidst pledges and grand dreams:
The food company which is all ready amongst top 5 in the industry resolved to double its sales in five years (until 2021) via following strategy:
1. entering Vismin market
2. establishing a canning line of products
3. establishing a brand management group to support sales to plan promotions and ads
4. investment in automated plant facilities to be more efficient and save operating expenses\
5. quality products
These are all meant to benchmark the strategies of the top food company and score higher in cpm critical success factors. This author tried to explain very hard that being one of the top 4 being almost there, what separates them from the top are areas where they score low. They were asked objectively if they score high in all. And only in 4 out of 10.
I pray that my efforts and the resources expenses are resources well spent and are investments rather than expenses (became useless) Its good that the board who joined the conference are seeing it that way. It was explained by the new brand chief that its should be treated that way especially that the top notcher in the field has the strategy of continuously "investing in brand equity."
Final closing session (Day 2)
pace with the rabbit
at the plant alone
Day 1 session
Team building
Tower building
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